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Ashburn, Virginia – August 23, 2017 — SteelCloud LLC announced today that it has become a CIS
SecureSuite member. Through this membership, the company is further bolstering its
cybersecurity defense coverage by adding comprehensive CIS (Center for Internet Security)
content to its existing automated STIG remediation capabilities. SteelCloud leverages the CIS
Benchmarks, which are a consensus-based, internationally recognized security configuration
resources developed by experts around the world to enhance its patented policy remediation
technology, ConfigOS, to meet the needs of the growing corporate and government markets.

“We are pleased to expand SteelCloud’s commitment to CIS through our new CIS SecureSuite
membership,” said Brian Hajost, SteelCloud President and CEO. “CIS Benchmarks are important
industry-accepted system hardening standards used by organizations in meeting compliance
requirements for FISMA, PCI, HIPAA, and other security mandates. With ConfigOS, we are
delivering the most comprehensive solution for automating the remediation of system policy to
the newest CIS standards.”

“We are excited to welcome SteelCloud as a CIS SecureSuite member, and look forward to
collaborating with them to help enhance their cybersecurity posture,” said Curtis Dukes, Executive
V.P. and G.M., CIS Security Best Practices & Automation.

ConfigOS is currently implemented in enterprise environments, classified and tactical programs,
agile labs, and the AWS commercial cloud. ConfigOS is client-less technology, requiring no
software agents. ConfigOS scans endpoint systems for hundreds of CIS controls in under 60
seconds and then remediates the endpoints in under 90 seconds. Automated remediation rollback
as well as comprehensive compliance reporting are provided. ConfigOS was designed to harden
every CIS control around an application baseline in 60 minutes – typically eliminating weeks or
months from the accreditation timeline. ConfigOS automates the incorporation of documented
policy waivers to ensure flawless automated CIS remediation and compliance reporting.
ConfigOS addresses Microsoft Windows 7/8/10 and Windows Server 2008/2012/2016 along with
Red Hat Enterprise Linux 5/6/7 and CENTOS Linux.

To receive more information on ConfigOS, please contact SteelCloud at info@steelcloud.com.
Video demonstrations of ConfigOS Windows and Linux remediation are available on the
Company’s website, www.steelcloud.com, under the “Demos” tab.

Branding is a way to distinguish your product or service from the rest of market and create a perceived value in the mind of potential customers. For example, in the car world, the Mercedes brand creates different expectations than the Kia brand. However, branding is also important for small businesses that want to stand out in the market, and the keys to successful branding include knowing your target customers and making all your decisions with a focus on what’s important to them.

Define your customers

The first key to successful branding is to define the types of customers you want to attract. Moms with toddlers or women without children? Men who like drag racing or those who prefer quiet afternoons in nature? Health-conscious individuals or those who don’t know a carrot from a turnip? Make a list of all the types of customers you want your business to attract. Volvo built its brand on attracting people concerned with auto safety.

Study Your Customers

Find out what is important to the customers you want to attract. If you already have some customers, you can survey them. Otherwise, look at demographic information and other studies done that provide information about your target customers. Once you know what’s important to your target customers, choose the three or four outcomes that are the most important to your ideal customer.

Be Consistent with Your Brand Position

Using the three or four outcomes you defined, create a brand position that describes what your business does and for whom, the unique value your business offers and how this value is different from the competition, and the benefits the customer gets from your product or service. Also, decide on the one most important thing that your business always promises to deliver to customers. Consistently make all your decisions based on this brand promise and your brand position.

Create the Elements of Your Brand

Create a brand personality — traits you want your business known for — and, if you have an established business, a brand story that shows how your business’ history adds value and credibility to the brand. Also, create the physical elements that make up the brand, including your logo, business tagline, colors, fonts, imagery and other physical elements used in marketing and presenting your brand. These physical brand associations should reflect your brand promise and all your brand traits, and also support your brand position.

Market Your Brand

According to Dan Coughin, president of the Coughlin Co., “The key to branding is reminding the customer of what you want them to remember about your brand,” and he says every contact (including marketing efforts) you have with current or potential customers must reinforce your brand.

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SteelCloud Expands Commitment to the CIS Compliance Benchmarks – Becomes a CIS SecureSuite Member

What make a brand successful?